I’ve been spending time in the past few months working on “branding my blog.” I really want to take this blog and own it! I have a few blogger events coming up in the future and I want to go feeling more professional and confident in my corner on the web! So I thought I would share with you my tips on why and how to brand your blog/business!
so why should you brand?
For me it was partially because I want to take my blog to the next level. I think having the same logo on your blog, business cards, card stock ect is professional, and it just makes me excited when i sit down to work! It is also needed so your customers, or readers, have a logo to associate with your blog/business.
where to start?
Brainstorming is the best place to start, check out pinterest, other businesses you like, what makes you happy? I spent time first deciding on my color scheme, I think choosing a few colors that display your personality through your brand is the best. I personally love pink but I want it to be professional so I added gray to the mix to make it less girly. Next spend sometime really thinking about your logo, find one that shows off what you and your business does. Think ahead about where you want your business/blog to go, are you hoping to make it more professional? More fun?
Do you know how to design? Start with some mood boards, decide on your favorite fonts and logos. If you don’t know how to design there are tons of talented people out there, start searching for someone that can you help you design what you need. One of my really good friends and fellow bloggers, Kristin, does an amazing job with blog design be sure to check her out if your looking, Everything’s Always Sunny
have you seen that episode of portlandia “put a bird on it”? That is basically what you need to do. Put your brand/logo on everything! Start with your website and redesign it to line up with your new brand. Then create some business cards to hand out to everyone. Add a few other things with your logo on it just for kicks. When you go to events people will notice all your goodies, show them off!
where to shop?
Personally I love everything tiny prints has to offer! They have everything, you can get tons of items branded. (side note, their stationary is to die for!! if your not branded yet you should still check it out!) Their team will work with you to design your business cards. I knew what I wanted my business cards to look like, based on my blog design, but I couldn’t quite achieve it with their pre-designed templates, so I emailed them for a custom design. The whole experience was awesome! I got exactly what I wanted and they were fast and competitive prices! Seriously I am so thrilled with the quality! Also check out Hicustom, they offer personalized tees and phone/ipad cases.